Phil founded GrillMyLandingPage after getting kicked out of an affiliate program for converting too well — 14.8%, to be exact. Now he helps others unlock that kind of performance, one grill at a time.

Samuel Johnson is a certified Shopify Partner with 10+ years in e-commerce. He helps brands maximize revenue through CRO-focused store launches and optimizations, boosting ROI without extra ad spend.

Bryan Young is a seasoned Conversion Rate Optimization expert and growth strategist, co-founding PathFinder AI to harness cutting-edge tech for boosting conversion funnels at scale. Formerly a Bloomberg Businessweek “Top 25 Under 25” entrepreneur and Wharton MBA candidate, he’s led CRO, A/B testing, funnel automation.

By identifying friction points and aligning data with strategic goals, he creates growth-driven plans rooted in conversion optimization, automation, and smart web design. His method blends scientific thinking with real marketing impact — always focused on moving businesses forward.

Craig turns underperforming Shopify stores into conversion machines. As the creator of a top 1% Shopify store, he brings hands-on experience in store optimization, CRO strategy, and customer journey design.